Series
New York Works
Segment
Excerpts
Producing Organization
WQXR (Radio station : New York, N.Y.)
Contributing Organization
The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia (Athens, Georgia)
AAPB ID
cpb-aacip-526-mk6542kg8n
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Description
Series Description
"New York City was in crisis last summer--economically, physically, and spiritually. Daily headlines told of fiscal problems, budget shortages, job losses, crime in the streets and the subways, rotting bridges and water mains, homelessness and aimlessness. Little cheered the city's people. "We as a radio station could do little to cure the city's economic and physical ills, but we thought we could help with the spiritual. New Yorkers were losing confidence in their city, saying it didn't work anymore. Spiritual malaise corroded confidence, worsened other problems. Self-fulfilling prophecies of doom threatened New York. "We at WQXR knew New York had little to fear more than fear itself. The city still worked. It remained the city of opportunity, the great city of the world. People everywhere believed that if you could make it there, you could make it anywhere. "So we reminded people that 'New York Works,' as we called our campaign. We had three correspondents of The New York Times record thirty stories of how New York did work for individuals and business. And we got six advertisers to tell why New York worked for them, why they saw a vibrant future in the city. We broadcast these messages throughout the day for 3 months, a total of 150 times. "Did 'New York Works' work for New York? Deputy Mayor Sally Hernandez-Pinero thinks so. She said, 'New York City welcomes WQXR's 'New York Works' campaign. As the city of promise and opportunity for individuals and businesses alike, this campaign is a perfect showcase to tell the New York City story.' The Association for a Better New York even wanted the city to use 'New York Works' for its motto. Did it work for the city itself and for its people? Come back in a few years and ask people if New York works. We think they'll say yes. We'll feel good that we helped."--1990 Peabody Awards entry form.
Broadcast Date
1990
Asset type
Segment
Media type
Sound
Duration
00:10:00.408
Embed Code
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Credits
Producing Organization: WQXR (Radio station : New York, N.Y.)
AAPB Contributor Holdings
The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia
Identifier: cpb-aacip-7859e4527e5 (Filename)
Format: 1/4 inch audio cassette
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Citations
Chicago: “New York Works; Excerpts,” 1990, The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC, accessed June 28, 2022, http://americanarchive.org/catalog/cpb-aacip-526-mk6542kg8n.
MLA: “New York Works; Excerpts.” 1990. The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Web. June 28, 2022. <http://americanarchive.org/catalog/cpb-aacip-526-mk6542kg8n>.
APA: New York Works; Excerpts. Boston, MA: The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Retrieved from http://americanarchive.org/catalog/cpb-aacip-526-mk6542kg8n