KNME, Year in Review, 1986

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. . . . . . . . . . . . . . . . . . . without you. We want to make some noise about you. This is just great. I found it. March's pledge drive brought KAnimea record of $157,223, with $3,575 pledges. For our market size, it was the second largest increase in income from one year to the next in public television for 1985-86 and garnered for KAnimea certificate of achievement from PBS. C.B. worth watching KAnimea. In July of 1986, KAnimea ran a series of special documentaries,

which it had produced over the preceding three years. Earlier in the year, one of these specials, How Great Thou Art, had won a regional Emmy award in the entertainment category. Although several of the specials were award winners, How Great Thou Art was a different kind of show, and warranted a different kind of promo. Here's what the spot looked like. It will tell you quite a bit about the show itself. I beg your pardon. It won a what? Well, about 10 years ago, they would say we are creating a happening. Nowadays, we are creating art. A regional Emmy award? It's a pedestal based on the void, based on nothing, which nevertheless is still, at least in my intuition, uplifted. It's lifted ever so slightly. A program about a group of environmental artists on the New Mexican desert won an Emmy award? It's not worth the thing, down a little unclear on what sort of art hallowed be manifested. I think we're pretty much spontaneous,

then when you get to work and with it. How Great Thou Art, Wednesday night at 8 on K-N-M-E. Hmm, I suppose I shall have to watch that. July turned out to be a very good month for K-N-M-E viewership. The New Mexico audience not only tuned in for the specials we presented, but a lot more besides, and K-N-M-E came out with the number one prime time, and number two daytime cubes and PBS in the nation for July. Again, it was time to cheer, and we certainly let our viewers in on the celebration. After all, it was the viewers dedicated watching an appreciation for fine programming that did it for us. Here's how we promoted it. We at K-N-M-E-T-V-5 would just like to thank the thousands of New Mexico viewers who this summer made K-N-M-E the most watched public television station in America. We plan to keep bringing you the best programs on television, the best news, the best science, the best entertainment, and we hope you'll continue to watch and enjoy. Together, we're all winners with TV worth watching. We came out of July to enter our third August quiet campaign,

a fundraising event which has done well for the station. As we have in the past, we produced a wide variety of spots for the August drive, some serious, some not so serious, and the 86 campaign proved to have some of the most creative concepts to date, as you are about to see. Are you being chased by the nagging thought that there's something that you haven't done? Then rush your check now to K-N-M-E's quiet campaign, 1130 University Boulevard Northeast, Albuquerque 8702, with your vote of support for TV worth watching. Together, we'll all sleep better quietly this August.

Good day! I'm sure you all know that K-N-M-E is always looking for new and different ways to make money, to pay for the programs you enjoy. Well, come in to my laboratory. This is my latest experiment. If this apparatus works, it will make money, and we may never have to ask you the viewer for another father, but just in case. We'd like you to participate in another great experiment. It's called the quiet drive, and it replaces ringing telephones and long interruptions of your favorite programs with short requests like this one for you to send your check and help paper the programs you love. You have the important ingredient in this formula. Don't you send your check today, because I'm not all too sure all of this is going to work.

Fall rolled around as it inevitably does every year, and we at K-N-M-E went to work promoting the new fall lineup and preparing to launch a new weekly public affairs series on assignment. Previously, K-N-M-E had given its audience a daily program four times a week, but certain time and financial considerations had caused us to rethink and reformat. Of course, the old format did produce good results. K-N-M-E was given seven awards by the Associated Press in October for its previous season's programs, including Best Newscats, Best News Writing, Best Documentary, Best Editing, and Best Public Service Program in our area based on staff size. But now we wanted to try something bigger. An hour long weekly, which would take greater advantage of the station's remote truck and its capabilities, and allow our producers more time to develop their story. To augment the look of the new show, we went to an outside agency to produce an animation package for the program. But what we pushed in our early promotion was not the new glitz,

but the old traditional values people expected from K-N-M-E public affairs. I know television involves gimmickery, but fact matter is, this show will work, will succeed and reach a subjective. If it's first-rate television journalism, and if it's well produced, and I'm absolutely determined, that's the way it's going to work. On assignment has done well in its first season, picking up a good size to audience and delivering the high standard of quality of production and content K-N-M-E's public affairs team has always guaranteed its viewers. From interviews with local celebrities and artists, coverage of major news in the state and the Southwest region, on assignment has proved again that if you want to see it done right, you have to look to public TV. Another new production at K-N-M-E also caught some attention at the beginning of this year. It was called One Take, a ten-part series of half-hour documentaries featuring no editing, no narration, and no special effects. The concept was to return to the very roots of documentary

journalism to let the story tell itself. Topics included illegal aliens at the border, wife abuse, women in prison, age and orange, mental illness, a local musician. We received a good deal of positive feedback on the series both from our viewers and from the press, and once again it was the type of innovative television which only public TV provides. Our last big success from the past year was again on the fundraising front. The beginning of a new doctor, Colin Baker on Doctor Who, provided us with a good opportunity to try our first one-night show-specific pledge vehicle. We staged the event as a celebration of the program with historical pieces on each of the six doctors, Doctor Who Trivia, and for the first time a premium offer for people who pledge. The local Doctor Who fan club answered the phones for us on platforms surrounding a full-scale model of the tardis. We gave the event heavy on-air, radio, and print promotion, especially encouraging people who hadn't watched Doctor Who before

to try it now so they could have the whole thing explain to them history and all. The success was overwhelming. In one night with two Colin Baker episodes, we received $10,288 on 183 pledges, tripling anything we had ever done on Doctor Who in any drive before. The premium offer, especially the Doctor Who Mugs, paid off. We highly recommend this format to other stations who haven't tried it yet, and we hope to produce more such one-night drives ourselves. And thank you, goodnight. So there you have it. It's been an exciting year at KAnime, and we hope to continue with these successes in the coming year. New innovations in fundraising programs and a continuing drive to improve our overall look on air. All encourage us to believe that in 1987 more than ever, KAnime is going to be television work watching.