At Issue
Episode Number
What's Happening to Television?
Producing Organization
National Educational Television and Radio Center
Contributing Organization
Library of Congress (Washington, District of Columbia)
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Episode Description
"What's Happening to Television?" is the topic explored by no fewer than twenty-two top personalities allied to the television industry. This hour program in National Educational Television's "At Issue" series presents timely and critical observations on daily programs, news, TV ratings, government regulations and the role of advertising. "What's Happening to Television?" is analyzed by network executives, news commentators, advertising people, writers and critics. They comment on the growth of television, from its infant days to its present giant development, when more than 35 million Americans watch their sets for some 3 hours daily. "What's Happening to Television?" looks back into TV history, analyzing some of the early successes, commenting on present programs, and giving the viewer a glimpse of next fall's offerings. Some of the questions discussed include: Will television ever live up to its potential? What is the real purpose? Who determines which programs are dropped? What is the role of the program sponsors? Is the public interest being protected? Is educational television the answer to more worthy programs? What can the viewer do to control the quality of programs coming into the family living room? Among those appearing on the program are television executives such as ABC's Thomas Moore, network president and Edgar Scherick, former director of programming; CBS's Michael Dann, vice president of programs and John Schneider, group vice president of broadcasting; NBC's Mort Werner, vice president of programs and Reuven Frank, vice president of news; and N.E.T.'s president John F. White. News commentators such as Walter Cronkite of CBS and Howard K. Smith of ABC; television critics, Percy Shain of the Boston Globe, Terrence O'Flaherty of the San Francisco Chronicle, Bill Greely of Variety, Laurence Laurent of the Washington Post, and John Crosby, formerly of the Herald Tribune. Also appearing are E. William Henry, chairman of the Federal Communications Commission; Arthur C. Nielsen Jr., president of A.C. Nielsen Company; Rod Serling, TV writer and president of the National Academy of Television Arts and Sciences; and Worthington Miner, president of the American Academy of Dramatic Arts and former producer of Studio One. Also Pat Weaver, president of Subscription Television Inc, and former president and chairman of the board of NBC; Richard Pinkham, senior vice president in charge of media and programming of Ted Bates Advertising Agency; Red Quinlan, general manager of UHF station WFLD, Chicago; and Herbert Arkin, chairman of the Department of Statistics at City College of the City University of New York. Running Time: 59:34 (Description adapted from documents in the NET Microfiche)
Series Description
At Issue consists of 69 half-hour and hour-long episodes produced in 1963-1966 by NET, which were originally shot on videotape in black and white and color.
Broadcast Date
Asset type
Talk Show
Film and Television
Media type
Moving Image
Embed Code
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Associate Producer: Zucker, Lisa
Editor: Soloman, Larry
Executive Producer: Perlmutter, Alvin H.
Guest: Smith, Howard K.
Guest: Schneider, John
Guest: White, John F.
Guest: Henry, E. William
Guest: Moore, Thomas
Guest: Shain, Percy
Guest: Crosby, John
Guest: Dann, Michael
Guest: Quinlan, Red
Guest: Nielsen, Arthur C., Jr.
Guest: O'Flaherty, Terrence
Guest: Weaver, Pat
Guest: Scherick, Edgar
Guest: Frank, Reuven
Guest: Arkin, Herbert
Guest: Greely, Bill
Guest: Pinkham, Richard
Guest: Laurent, Laurence
Guest: Werner, Mort
Guest: Serling, Rod
Guest: Miner, Worthington
Guest: Cronkite, Walter
Narrator: Weber, Karl
Producer: Silverstein, Morton
Producing Organization: National Educational Television and Radio Center
Production Assistant: Solomon, Elinor
Sound Editor: Anderson, Madeline
Writer: Silverstein, Morton
AAPB Contributor Holdings
Library of Congress
Identifier: 1837994-1 (MAVIS Item ID)
Format: 1 inch videotape: SMPTE Type C
Generation: Master
Color: B&W
Library of Congress
Identifier: 1837994-2 (MAVIS Item ID)
Format: U-matic
Generation: Copy: Access
Color: B&W
Library of Congress
Identifier: 1837994-3 (MAVIS Item ID)
Format: 2 inch videotape: Quad
Generation: Master
Color: B&W
Library of Congress
Identifier: 1837994-4 (MAVIS Item ID)
Generation: Master
Library of Congress
Identifier: 1837994-5 (MAVIS Item ID)
Generation: Copy: Access
Library of Congress
Identifier: 1837994-6 (MAVIS Item ID)
Generation: Copy: Access
Indiana University Libraries Moving Image Archive
Identifier: [request film based on title] (Indiana University)
Format: 16mm film
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Chicago: “At Issue; 65; What's Happening to Television?,” 1966-04-00, Library of Congress, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC, accessed July 19, 2024,
MLA: “At Issue; 65; What's Happening to Television?.” 1966-04-00. Library of Congress, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Web. July 19, 2024. <>.
APA: At Issue; 65; What's Happening to Television?. Boston, MA: Library of Congress, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Retrieved from