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A controversial proposal is because a lot of broadcasters out of radio only stock and don't need a man who wants to pull the plug on public broadcasting. He may get right to it. But welcome to the evening exchange. Do you think you are the nation's first black owned radio station aspiring to cross the country to compete for us. While the forest floor. And you propose to get so much of the journalist and historian Marshall the coalition and its communications based. You're
welcome. When. I heard about this the owner of 12 12 stations. Many thanks. And you can market your contest with the Florida state since there have been developments this last week. Between the commission. And the Congress backed off their original proposal for 30 to 18 stations. But what is it in two years. Also
a single sentence. Here's a tip that multiply with 50 states which is the more fuel efficient for me. But I'm going to get to. That's from the station's. Ownership collected 18 or 20 to 25 percent of the national audience. Because there's no feature to the hours for a ticket. Twenty to a minority less than controlling interest in three additional stations. It's those three stations. Jordan a small businesswoman. OK you're saying yes but what about what does all of this have to do with me. That's what we're
here to explain because it was on its own. You were outraged partly because we're just some of the guys that they were the marketplace is forcing most of the small. Most of them are not so good. Because this is pretty quick. It is from you. Yes.
I guess most. So. Pete. Communications. Let's first look at 40. What was that about minority preference one hundred fifty people with others came upon the fact that they were at the marketplace and one of the theories that the time could equate to a changing of the images on television.
Minority owners hire minority people to be newscaster so other persons will pick the information for more. So it's not so much that when they meet in terms of percentages you mentioned three radio stations in the country. It's also important point that they're not in the market for you. Nothing like representative of the minority population in this country. So the piece has been not just making money but they are portrayed in the media. So this. Problem problem continues to exist in this and it's but most of. It
is that it's only the market works. But that's their equipment. But also for stations will be huge because it's different. But. When you're holding four stations very good companies will control market and flow. Broadcast System is going to get dropped. Among them. Because opponents can keep
afloat. But you couldn't expect the fear of the possibility that old Washington DC will get more stations in a market that has a Kabul market from Chicago. Mark price war with competition here in the District of Columbia are quite different to the business you can get the market to control the market to raise rates to whatever the market will bear the brunt of the. Economic competition. The potential for larger orders to put small business concentration you get less number of persons making the decisions about programming in terms of who that.
So that concentration to talk about the ups for it to first place arguing that that was causing him to lose that this to. Up the business what was the end of it. No that's wrong and how to fix that. Hey. What. So. It's not. Part of. The broadcast.
That's what's at stake and it's. You could lose some of that. That's right. It's just that. But it was there because it's true if you look at it especially the part that the broadcasters are typically helping to promote it was very close to the community because for example the 18
stations we think of the marketplace required consolidations in order to allow the economic industry to get a large group on your own. The economic difficulty I want to merge with another term but haven't done. I just fixed the problem I mean that. Suffering as is most of the country from an economic but you know what it was it was a solution. What was that something else. That's what it's about at the 25 percent
number. But what you could do was drop 25 percent of the viewing audience and then you just think. That prism would ever get any worse for them. That's because. According to the commission it doesn't. The Commission and the base was 25 percent. You just don't control it. But there's this sort of trust and protected the public gets. You into it. I think it's harder because you're right. There are stations in the market in a culture of the country. It's
just to get it done it was all done with and arguing about what the rights of the minority number coming. Oh he was taller. But to include. It was a small business to small but. You can. Well the commission but the war council the commissioner. Proposed units. We got into the
station. They could not control and. Well that was the small business small business of yours is the definition. Your point of fact if you use the sort of traditional definition of most radio station the country as well. What happened to. Them. You know her only lives and property. It's a must. It's business it's to
create the kind of you know a lot of people a lot of markets in the car here but about what would happen to broadcast. So. But it's hardly ownership it's the Congressional Black Caucus. But it gets picked up. It's OK. It's. It's just it's an
open political topic. And when you put it that you know I've almost got it in any kind of thing that's on stage but I think that their responsibility to present it. Because they didn't. I'll think it. Let's look at the picture.
A consequence. I don't know. So. So it's. Thank you so much. I like that. But. But.
More than you are. That's it. And it's. It's hard for you. And you could be it. It's going to be. People.
Yes. Oh yes. Time to take notes. You are going to hate that but you kind of propose to me. That if you like on broadcast operations but in the big you just haven't gotten a profit. I've been involved in quite a bit.
But if I broadcaster you know what. I just need to be much more to Congress. It's a problem what is to come from you wouldn't have to tell him. But the but that's just what it was but I think I think that the support was to come from what the broadcasters themselves as well as members of Congress who were on the makers of specimen there
that may provide some additional clout and additional impetus on the broadcast. There's still this whole thing is just it wouldn't get very close but it's better. Hollings and Congressman Dingell. So there's in fact a few members of Congress. That's not to say that you can't survive any further questions scrutiny because there's a blackboard castors. Others may be able to convince members of Congress that it's a big idea. Please explain again taught us that your sense that. Yes because what happens when the Nets become a pizza. Well there's this sort of. The authority by which the Fed or communications operates as a function of. It's formulated in the Congress the president. Congressman Dingell
of the relevant committee in this regard. Basically Mr. Sykes the chairman of the FCC at the 30 30 rule was not acceptable to him and he did not do something that was a very good cause and it's actually the Fed a commission which since it's been it's only if you know it well. So faced with that. Mr. Sykes decided to work out a compromise in the budget and other activities but the Congress actually other commissioners can be asked to come to the Congress to explain why they did it what the rationale was for it and Congress can decide that's a wonderful rationale to support the rule or that's the law. Prudence result the Congress she would come up with this person who has been with the Congress.
Well it's a subcommittee. So to the. The people talk. To put it on. I bought some. That's what's going to
be anything but high a little bit. So it's all in the course of the bottle. So it's a good spot for you. They're just more formal that's all the time we have in public broadcasting and it's the public which is. What.
Welcome back. Earlier this summer Congress was scheduled to vote
for Public Broadcasting the 1.1 billion dollar package for everything from. The bill is expected to be voted on before the year without. Some of the other Television joining us. Oh look it's also a book titled public parents the public trust but they are joined by charging it up to us. I thought of it. Getting that supposed to help us counsel but for the good of most people but. I want to like to be able to buy stock in this company the way I could with the presence of the very profitable characters. Because your article
you write basically what you have with public broadcasting which has billions of billions of dollars. It's just it's just interesting. Top of the poor the money goes to private vendors it doesn't go to the taxpayer. We could access those profits which show that which they call. And because they're not they're going to. Have a big. The people start to get to the point that
is what it means to them and not the first. But the. It's such a trip. I. Think it's much simpler. Oh yeah. Problem is a problem with Congress having a public broadcaster. Fundraising. For the. Didn't provide it in the first public broadcasting. The public. Broadcasting was created for
programming that no one else would provide commercial broadcasters advocating broadcasting because of an artistic and cultural told. There's no mistaking it. It's so true. The conflict comes from or saying public broadcasting to be competitive in the market. To be competitive in Congress to get to be able to compete. But thanks but that's just it. Probably just a question.
But I want to make it difficult to the energy which is important to keep that attitude. It's that it's of to be for the purposes of the Congress. It's beginning to become a community. You've got to keep us than we were in the debate. Because you need to. They
were talking first of what public could be argued that the content that's. What. But if I could just address your point about it. But different. 24. From. His operation which is the public so the public because it's a government program for friends to be harder you can
get without the. It's never going to come. It really is a problem that it is focused on its own. The majority of the public. Thank you. 300 400 of which didn't. It's part of a major large urban stations. The 360 there is a much much bigger. It's going to cost.
Our overhead. Do the public television stations and then you're talking about 50 plus each with a car going at a particular time. It's a different you know million dollars put into public broadcasting you're talking about. Interest first and foremost. Just for that. So it's kind of a problem. And again it's a question of public broadcasting your question. Telecommunications industry. And to
thank you for trying to be just like any business with a community based what the facts are not just you know. It's very different than. Educates the public. First let's get to the great play which is the public because it's the part of. Programming and a lot of public television that it's just it's just the proper group can get a lot of
duplication because we are doing it so that it be able to get for the spectacle you know quantity of programming air time. It's all across this country. The argument doesn't make it harder for privatizing public television. Programs are being duplicated elsewhere. Discovery Channel learning anything which the public can get or its equivalent. But. That's the first That's the first of the program. In particular it's placed to provide the kind of before the intervention of some of the.
The historical record of public broadcasting from the for profit commercial. We're not just talking about things we're talking about the fact that Congress should report from the public. Now required to comply. And Mr. Pendleton. Compliance required minority executives.
That's what. The profit sector. Public ever in commercial break. The most popular. Because of the. Rest of us it's a hundred times. The right lines are not compliant. It's by and large. Five to 10 employees
at the largest stations can then do it. It used to be that what's wrong with this and in particular by writing right is that the first part which we mean people to overstate. That's not that line item was a little much. So that's why stations displayed violate the law because it isn't public television or privacy. I think that it's
I saw it on television all the cable for the concert. That's what I do. Oh it was such a record. And Howard County where I take them are probably complaining that you can still question about the latest off the Knights of profitability. You know it's profitability because it comes to the race. You just do it. I think that some people are just. So I'll take it up.
Represents something the first person. The type that likes to but I don't know the marketplace. But that's. To recognize the problem. But it's not to be because the Morning us to come from the people. To to the to the to the bank account. With the program. With the departure program there has a much
broader appeal to the beach but because it speaks to the people. OK we know that there's a pipe. But it's not a church the church. It's like mandatory. It's just it's different
with the private commercial. So what are your three percent of Americans looking for you and the fact is that the government's. Looking for the. You get the problem.
But it's such a public place. In the States since they didn't get a primary question broadcast in the spring. Well. After we get rid of white people. And. And that's why you're here. It's the private privatized in some respects
to which the person. But it's cool because it's public television and the technical part of it and its programming policy. We the People. It's an edge. Oh yes the government is going to subsidize it is turning to paying for it. I'll just have to do with public broadcasting. Part of the problem has to do with the public. Yes. And instructional. You brought
it. Television Public Broadcasting. Yes indeed. You know that part of that encroach at the public parts of the nature. I would just going to see it and what it wants public broadcasting to do and that would be.
In public. Yes. But it's not with me. Look at you. It's not it's not. But he's there to educate the public. And that's the key to all this. Programming is a function of the public.
It's a public health. It's it. Thank you and. It's been able to do that but it appeared to be on public television. Or that it's in the Congress pulls funding. Yes but it's still a first but it's difficult to reach that. And it's programming or it don't look like public television. It's just that a lot of people are wondering if you can look at the
people in it. Or broadcast. It's good to question it's good to talk. Perfectly good. The major networks for Public Broadcasting. CROSSFIRE. They turned to try and get started. I think that they are trying to get into. The talking points. He's been talking about
it talking about it. You know. But if you do it. You know it's one thing to go you know. It's a question on arts and culture. You're looking for. I think.
Yeah. It's public broadcasting is the publicly funded arts and culture in that. It's a lot of the term the environment itself is highly charged. Partisan people use the tool to do it or to do it in last year's Congress doesn't care what comes on top. They don't even go to the political bickering to use the force of the people. Let's first of them from the face of what a lot of people feel a bit less the more thoughtful public television. I just couldn't quite get it.
It's going to take a look. Oh. But.
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Series
Evening Exchange
Episode
Black Broadcasters, Public Broadcasters
Producing Organization
WHUT
Contributing Organization
WHUT (Washington, District of Columbia)
AAPB ID
cpb-aacip/293-902z3f4h
If you have more information about this item than what is given here, or if you have concerns about this record, we want to know! Contact us, indicating the AAPB ID (cpb-aacip/293-902z3f4h).
Description
Episode Description
Reviewing the local history and future of black broadcasting in television and radio. A media lobbyist and communications attorney offer their perspectives on an upcoming change in FCC regulations would permit the monopolization of the market and could force black and minority stations off the air. The panel also discusses the shortcomings of public broadcasting in its current state due to lack of funding and having to remain competitive with commercial broadcasters. They also consider if the BBC could serve as a model for the United States to create effective public programming.
Created Date
1992-08-12
Asset type
Episode
Genres
Talk Show
Topics
Film and Television
Race and Ethnicity
Journalism
Politics and Government
Rights
Copyright 1992 Howard University Public TV
Media type
Moving Image
Duration
00:58:51
Embed Code
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Credits
Director: Smith, Kwasi
Guest: Marshall, Pleura
Guest: Cooke, Fred
Guest: Lashley, Marilyn
Guest: Jarvik, Laurence
Host: Nnamdi, Kojo
Producer: Jefferson, Joia
Producing Organization: WHUT
AAPB Contributor Holdings
WHUT-TV (Howard University Television)
Identifier: (unknown)
Format: Betacam
Duration: 00:58:01
If you have a copy of this asset and would like us to add it to our catalog, please contact us.
Citations
Chicago: “Evening Exchange; Black Broadcasters, Public Broadcasters,” 1992-08-12, WHUT, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC, accessed March 24, 2025, http://americanarchive.org/catalog/cpb-aacip-293-902z3f4h.
MLA: “Evening Exchange; Black Broadcasters, Public Broadcasters.” 1992-08-12. WHUT, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Web. March 24, 2025. <http://americanarchive.org/catalog/cpb-aacip-293-902z3f4h>.
APA: Evening Exchange; Black Broadcasters, Public Broadcasters. Boston, MA: WHUT, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Retrieved from http://americanarchive.org/catalog/cpb-aacip-293-902z3f4h