A Word on Words; 2335; Martin Yate

oregon learns the program delving into the world of books and their authors this week marvin gaye talks about the fbi is your host for a word and words mr john sigg and chairman of the freedom forum's first amendment center at vanderbilt university and ron johnson bought welcome once again to a world where welcome on yeats a world where it's great to have a year of having to talk about your new book beat the odds now bp odd sounds as if it has something to do with race or saying the lottery or crap shooting up and i guess probably less scratching is that is this fire what this book seems to me to be is a book that i'd tell to that where the job market's concern you don't have to shoot craps you can plan you can think mostly concrete that's where this invisible says we must plan invisible says you have permission to dream

again an invisible but says the odds have changed from the world we were born into which was find a job find something you like cars you go to spend fifty years doing this start at the bottom and work your way up invest yourself in the company would call was nights and weekends because you insulin will be rewarded with cradle to grave security and that is no longer the case in today's world the sexual with rice said recently when it comes to work in the nineties nobody is safe and this is reflected throughout the business press without we're downsizing some restrictions downsizing in business and as you point out downsizing government used to be if you couldn't be secured and corporate world at the very least the government provided huge security i suppose academic tenure is almost the only sure route to secure a man even that sometimes it

i was until a few months ago i would've said exactly the same thing but then one of the very exclusively bennington in new england abolished in you above and when tenure goes back of the room and that was the last best vessel as a bastion of job what people are saying has happened to arm our business culture are corporate culture intelligent capable talented career people summon when genius find their jobs and cut off people forty fifty years old sometimes older despite the assurance of against job discrimination found cells without jobs young people coming into the job market find getting passed the threshold

in an area for which they've studied for which they rejected it the doors closed on the social what's really happened to change things overnight in such a short time i think you know the chinese this chinese proverb says may you live in interesting times well we sure do live in interesting times i think what is most interesting about it we were all born into the industrial ag industry and i believe we have lived through a changing of the era's with the technology of the last thirty years coming out of spaces that computer it has allowed industry to do more with less in the last five years ibm has halted spiral you know and what we can do in business what we can say that the law from the bottom line it's like adding a dollar to the bottom line and so weak with these changes we can business can always do more with less

to admit that there is no more security it is a mess when we get laid off or i see this and my work overtime work in with working people people looking for work as if i can just find another job like this but with a better run company find me a good company that's not having well the point is all company's restructuring and all companies are shrinking now they are but it does seem to me that at the same time if you look at unemployment figures and many people dropped out of the job market and then see job for awhile really so drop off the board so will any of those at both of their are but but if you look at the job market it seems to be expanding but in new and different in different places yet add new and different places and the jobs aren't as good this is this is the thing we know we watching an ma was been and workings going back to work was a study done in nineteen eighty nine just before the recession i commented to this site in the book it was said then before this last recession which was a big restructuring recession that six out of

ten people who were getting laid off were coming back to work were accepting lower paid jobs that riz does downward pressure on one if we look at what's in the bureau of labor statistics the same as saying that over the next ten years we're expected to generate twenty four million jobs i don't know about those numbers but if we look at the types of jobs that are being generated the water being referred to as in person so the jobs than texan paper has this routine production services it is yes an obvious jobs and these are the jobs that the top out at twelve fifteen dollars another no good paper not good paying jobs and all the jobs that would take just too where dream of owning a housekeeping house educating children having health care you use the year both scorpions able barely and will close up the stage for what's to come the thought was totally

it's very flattering the story of the scorpions but this golden mosque so that rabbit i think in the story to take him across the river in a dozen rabbits is no you will sting me and i will die they talked him into it and it goes halfway across the river in the scorpion stings in aleppo traveling and he says why did you do this with both going to die and the scorpions as it's in my nation and and the but the measures are we using unable to use people starting to say this in the business world not as we have been reading in the business press about trimming the fat from corporate america there is some beginning to say we trimmed the muscle as well there is an enormous chasm of distrust between the american worker and to their employees today this of recent times most of like of the cynicism towards elliott is political religious and business leaders

and i found i think have a three out of ten americans still the chief executives had at an acceptable level of integrity and it is because of this that that we have had generations of america americans build american corporations and now these corporations are literally seem to be fighting off the hands that the fed that an example would be a moderate russia's book the work of nations where way he puts apart colgate palmolive executives say we are a global company now there was nothing that says we must put americans first and this is a confidence built up on this with generations of americans and this has led to distrust it's in the nature of testing here it's it's it's in my opinion that olson that would become but companies are doing this not just not just the gist of the argument the perception is that we must do to safeguard the worker void presumably it helps investors because the call it helps the rest of his arm and

recently i think government helps focus aside you say there's three areas to look at that was the society look at a population look at the technology and look at when you just spoke of globalization these are the three so called hot areas these are things that are changing the way business is done technology has made markets much bigger allows companies to do more with less us allows in the vigils do much more with nothing as well the aging society changes where the money is being spent and how it's being spent means that leisure time activities leisure industries vacation travel agreement means it'll also this is open these things affect the way business how business conducted and the sort of businesses that are growing and at times and that affects where the jobs are and i'm part of the book is we might call it the first part of that goes is what we call a traditional career

management book explains where what how we got to where we are and what we must do in response to to achieve as much bullion see as we can become professional point and become the buoyancy because it because it's a word that that really a striking things in the book what we define job buoyancy so that our our viewers serve some of whom may be looking at now and so maybe next month i got the idea from the rise and fall of the roman empire where it says the winds and the waves are always in favor of the eighties navigators and i have the quote wrong but on love i have an idea you never know we were fairly close with the idea that i always have is that the idea of a career is fine something like climate lab which we discussed but now that isn't so now with so many changes dramatically came to me was was that the cork on the site that regardless of the winds in a way using a retired to a camp would remain buoyant and then i look at the world of work exclusively from the view of the walker

and what i see out because the sizzle and i see people's lives torn apart i see men and women who are losing their homes i see men and women who can educate the children i see men and women and aren't sure if they're going to be able to retire in time or keep them out i see young men and women who think maybe i'm never going to a lot oh now now i'm an immigrant having him twenty five years now but it came from the american dream and this is what is made and mission strong was this belief that we have a right to our dreams and the old ways of obtaining those trends all not going to work anymore so i was looking at how do we do it the old ways their work how do we remain buoyant and i talk in the book about investing in new inc investing in your future unless israel buoyancy was about it but i believe that ecker is used to give us security food on the table a roof over our heads a measure of independence and freedom to and

enjoyed the life of what's going on yes typically life after the independence and i know that you know and some would say that the last thing the last thing we needed and the society as tough as it is becoming as harsh as a corporate america can seem to be as so as difficult as facing the reality of change it last thing we need someone to the grange and you say during use a dream of a job you'd like to have it is that dangerous know figures vary pretty i say give yourself permission to criminals ethics i think in terms of calendars not cool it's because what we did we didn't

work we've done and in the world to create management the only original clinical research has ever been done in the sale was in the bombings them on my research and we looked at behaviors all went people in three different areas we looked at the behaviors of when people with additional corporate i don't mean the mta whiz kid clearly twenty nines had a company i mean men and women who've been laid off and come back and not bill gates not but job but somebody who was with ibm and didn't get what did sarah leah yes and when we look at the entrepreneurs we don't look at the donald trump's who saw the thirty six million and twenty five years that company look home based entrepreneurs who built something themselves looked at their behavior and that we look to what we call dream careerists people who have made their careers in the field such as yourself as a writer and an editor and i'm a respected on air personality musicians classical in a molten i write a sculptor artist and we look for commonalities of behavior and we found an enormous connectivity so what we're saying we dreaming is not

give up everything else was and establish a corporate but invest in yourself because that discovery is using you don't have to take those dreams and put them in the attic if you can think in terms of calendars not clocks you can in fact use the same behaviors we used to land and stick your professional jobs and apply them to that home based business trimble that dream career what would you say to me dream i dream of that and the job you would love to have or what i say i'm not an expert i am not an expert in that field can i really do what we were we don't talk about what we're always an either or world you can be anything you want as long to settle battle one thing really instant but have never do anything yes we not in either a wild animal what we're saying is if you mean if that's what you have to know where you stand today if you dream of becoming a writer and you are illiterate you're not going to get there in one fell swoop but if you know where you stand

you say well the first announcement to do is my abcs and if we think in terms of counties we can achieve it in my case i spent twenty years getting published and my first book received the lowest the smallest advance in american publishing history well i have one he says and having no that ingrained the knock on the head and the naacp and it was not and it remained mustin a great role to have in the book self so many copies yes but my first book came out with an initial printing of three thousand copies and what what made that would happen is it apply to everything i'd learned in my professional career in human resources today i read everything about promoting books i read all the bestselling authors what they have done that and i read about a man who did any showed any of the night and i had done fifty war college stations to morning and i made it my job for three years to promote that book so we

don't have the experts are gathering you don't have the expertise to get the expertise and we if it fits the job he really would love to work then finding out a continued lot to find out how do you work towards we talk about two attitudes in the book the attitude of knowledge the pursuit of knowledge and the attitude of connectivity of of taking the knowledge in one context and applying it in the different context now at i take it there must be some correlation between the dream of a job and some innate skills that your party have to learn the skills as well become a bestselling author did you have to learn to write well i guess the first book and i had been learning to write for years every company i worked for its manuals were written by me and i would raise my hand and say we need a new operations that will let me write but what i what writing and in michael career job does what the nun

and my manuals are still used in many companies training manuals mention these things that's what's so that's how i learned to do it there's a fascinating there are fascinating aspects of the book which i'd like to have you just talk about grief and so why first all there is an underlying quote on every page i mean some of the sudden sadia an art house as the lesson for the day it's almost to the it's almost to the summit would be almost a prayer for that celeste one secondly the charts are fascinating i mean i could spend an hour looking at those charts and seeking to relate them something i know about since worry about their real answers in the graphics and the third is the day when i would what i would call a notable because would be mark appendices which is sort of a summer resort section at

the very the marriott speak briefly about each one of those aspects of the book and now and how they become a part of them alright is unique way of sending a message telling a story that they've healed says about career management and its revolutionary ideas he sings never been said in the trade people in my business people talking about this and that this is the first time anyone's put them together in a cage as if asch the quotes of the bottom the pages go back to two thousand bce and i'm i'd i read on the registry to myself and i and these quotes all relate in some way to the world of work and what's happening on that page and i thought it would be lovely to have a book is introducing revolution new ideas and and have senator saying something get it all right on gun rights say something about it so that was the quote some of it gets at another debt thats more resonance to it that the graphics in the book we talk about these behaviors that we identify that called deep in different fields of war has been the first time its been done and we show with a

graphic still stories of how real people are applying them in their real life jobs and this again is that it's not a book of theory it's very practical people and i'm the resources because were talking about this concept of the ceiling more than one korea simultaneously we're not talking about either or we're providing resources for people in the core crew if there are no proof that to improve where to start if you love photography as americans love photography in the resource action will find lots of books and resources of how to learn more about photography photographers associations books on children how to make money out of the photographs tell our view it's a story of the two inventors and there was a story in the book we win the drinker essentially it's a glittering for blueprints and doubt one of the things is everyone's had an idea an invention and this tells the story of at least one of the people don't pursue them because they don't know how to move this is the story of two guys in the mid

forties now advocates and a barbeque together and it's a story of their idea one has a nigerian is how big this youtube falls them from getting the patent getting backing for it the interesting thing about the story the very last page shows the us patent and you'll see that one of the names on the us patent is not in your line of it and it was actually when i started writing the book three years ago my friend had the idea i said let's do this we don't know what we doing but i'm sure if we use we got this far in life in as separate businesses if we don't know the answer to one of the questions when the public will tackle we'll find out so it was an experiment we really it was and it was a working process as we did the book and that we did that we have officer funding for this invention and we have distribution for it and that we have some competing off i think it's that there is a microcosm of the world where it's a weekend and we have some other things coming up that come out of that that the exciting thing about this book and doing the

research and seeing so many suspicions confirmed his suit if i have the skills that have part in this one context for that twenty years or ten years and thirty years i really can use them and apply them successfully in a different context that's very empowering you know you pick up a book and then you say oh wow i know it's right on the cutting edge of our time because i know people who have been in work when i work i know people who are worried about about their jobs i know people who are we're seeing some signs of inside the corporation and a real shaky but we've always thought about somebody else's being the entrepreneur we warriors talk about the afternoon spared as if it's a it's something that would serve born in the

heart of whoever created big mac are we think of it in terms of gifts are we know the story about him that we might think of it and turns eighty eight you give us the understanding that there is more than one kind of october know that there really are several for i guess at what was so what we've been brought up with assad anyone who used to lead the corporation to start on their own was a maverick yes and they were blackballed me we didn't say very nice things about them and that the psychology of the eighties was that the entre for entrepreneurs were a bill gates and if you are not your goal have to be to be will dominate the biggest and the best what we found was one type of entrepreneur this does a number of times has four times yeah there's the traditional bill gates will dominate their discipline overall global them as the traditional launch when the entrepreneur the time that maybe hadn't as a fast food franchise or a dry cleaning

store or a community based on that was that the soul of entrepreneur this is the more common one which is very often home based on week we concentrate on home based on myth because that's the most logical way for all of this game a little more independence someone can run a business from the home paralleled with their corporate and maybe at some time or full time and we talk about the minimalist i am a minimalist plan interesting in this book we had six people working on it they weren't my employees one was a harvard educated lawyer number was as firm of psychologists and so we go off and we have associations with the job and interestingly when the book finished and we all went to a separate ways again three of these people might have another project going that joins the three little companies to get some analysts saw someone who have more amorphous relationships with other entrepreneurs will have a minimal number of employees and use the technology to do it to keep the company small is just as big companies are cutting back small companies don't want to grow more by half because they to

watch remain flexible we must learn lessons of corporate america you know and in our that country we talk about three of us as being part of quota system and it's simple and it's a system that that is grounded in democracy and freedom won and somehow in our minds we know that this is all wrapped up together that for our democracy work for our freedoms to undo free enterprise has to continually survive provide major prosperity for others and still unchanged it says change has struck over these last two decades very upsetting and we were not only of our core jobs but our core values no we have ever had on the show has started as closely or as in depth an issue in

this definition of hobby the odds are not and did talk a little bit about exactly what the change means for the future of not only our job structure our free enterprise system but our core values and that we'd been laced with rearrest was good values which is if your loyalty to the employer because you will be given loyalty and turn that that has changed and changed with some very first page of the book and was disloyal to last just as long to job security will last just as long to take your colleagues or your children to develop the technology which will replace it and it's being done because it's possible so at our core values have to change and so much as there's a phrase we use which is loyalty is a function of being appreciated not my phrase but a very apropos phrase when we must've loyalty to our employers to the extent of getting a good

day's work and to the extent that they are going to keepers employee herbal but they can't give as long term employment security and employer still has a responsibility to help us maintain employability when we also post outside of that company soco values have to change not so much to be antagonistic towards the corporation but to look could pass sales in the same like american industry has said we must re tool we must restructure we must downsize and we must do it for survival in this fierce global economic marketplace what i'm saying is as we as individual who is americans must retool and restructure as sales an appalachian values for survival for the survival of you think because there was no tunnel organizations going to take care of us anymore so what we have nurses that can't get full time jobs because the hospital's want to keep them part time to hold down on the health care what kind of world we live in what kind of a world we're living among the wall street journal tells us the story that she had a

shearing plow policy to fight the soviet union the author of beat the odds is better than our guest on ordinary heroes of his then john bauer chairman of the freedom forum's first amendment center at vanderbilt university this program was produced in the studios of wbez in nice nice