First Capital Campaign / OPB Tech

Nowhere is the public TV slogan, TV worth watching, more appropriate than an Oregon public broadcasting. We began with KOAC radio in 1922 and followed with KOAC TV channel 7 in 1957, one of a handful of early ETV pioneers. We've come a long way since then, adding color television, stereo FM radio, microwave interconnection and satellite reception. From this proud heritage, our four television and four radio stations and associated translator and cable signals now comprise a state-of-the-art delivery system that reaches throughout most of Oregon. The programming that this system delivers has evolved just as dramatically. While our licenses are held by the state of Oregon and we are governed by the Oregon Commission on Public Broadcasting, the legislature provides only basic operational support. The dramatic improvements in facilities and local program production accomplished over

the past five years are a direct result of a substantial increase in support from the private sector, the other half of that marketing slogan, TV worth paying for. We have dedicated audiences for Oregon public broadcasting programming, both radio and television. AC Nielsen, the same rating service used by the commercial broadcasters, tells us that in February 1986, more than 1.2 million viewers watched Oregon public television each week. While our audiences for prime time general interest programming are substantial, we've not forgotten our traditional educational target audiences. In partnership with Oregon's community colleges, we offer extensive telecourses and in fact, have the highest per capita student viewership of adult telecourses in the nation. Our in-school video services, children's programming and prime time all add up to over 6,000 hours of television and slightly more of radio broadcasts every year.

From science and nature to news and public affairs, Oregon public broadcasting is a lively, dynamic television choice. All of this growth and increase of our services has resulted in a severe overcrowding of our physical facilities on front avenue. We first occupied our 56-year-old building in the mid-60s, consolidating offices at Portland State and a cracker-box studio at the transmitter site on Heli Heights. In the mid-70s, the entire building was purchased from Northwestern Incorporated to Film and Sound Recording Company. With mandated consolidation of television production in 1981, staff from Corvallis and Salem overflowed the building into a temporary trailer in the parking lot. Renovation of a portion of the second floor provided limited relief, but now the crowding is worse than ever. One entire department is currently housed in rented space off the premises because of

lack of space. The telecommunications world has always been a volatile one, and no organization can stand on its achievements. The use of new telecommunication technologies in our state is exploding, and demands from our partners and education to meet the needs of business and industry provide great opportunities. To continue to serve all Oregonians with a high quality yet cost-effective public broadcast service, Oregon Public Broadcasting has used its private and corporate funding support for improvements in programs, equipment, and system growth. To advance to our next stage of service to Oregon's business and industry, enhance our general audience schedule, improve local productions, and ensure that the people of Oregon reap the benefits of the new technologies we must relocate to a new and larger facility. This new facility will mean a continuation of our growth, the cost-effective and management efficient use of people and equipment, and the ability to respond to the rapidly growing

needs of both public and private sectors. Van Dayd repairs to an aging facility never designed for broadcasting are unthinkable. To develop the type of physical plant and the equipment needed, we must have help, help from the legislature, a faithful supporter of public broadcasting, and from Oregon's business, corporate and community leadership, those elements that have made such a big difference in recent years. This unique public-private partnership has paid outstanding dividends. Investing in the next big step in Oregon Public Broadcasting's future will ensure the growth and continuation of these vital telecommunication dividends for all Oregonians. You turn us on and we love it.

We've got shows you love to see. You turn us on and you love it. TV worth watching. Public TV. TV worth watching. Public TV. TV worth watching. Public TV. TV worth watching. Public TV. Public TV. Public TV. Public TV. Nowhere is the public TV slogan. TV worth watching. More appropriate than an Oregon Public Broadcasting. We began with KOAC Radio in 1922 and followed with KOAC TV Channel 7 in 1957, one of a handful of early ETV pioneers. We've come a long way since then, adding color television, stereo FM radio, microwave interconnection and satellite reception. From this proud heritage, our four television and four radio stations and associated translator

and cable signals now comprise a state-of-the-art delivery system that reaches throughout most of Oregon. The programming that this system delivers has evolved just as dramatically. While our licenses are held by the state of Oregon and we are governed by the Oregon Commission on Public Broadcasting, the legislature provides only basic operational support. The dramatic improvements in facilities and local program production accomplished over the past five years are a direct result of a substantial increase in support from the private sector, the other half of that marketing slogan TV worth paying for. We have dedicated audiences for Oregon Public Broadcasting programming, both radio and television. AC Nielsen, the same rating service used by the commercial broadcasters, tells us that in February 1986, more than 1.2 million viewers watched Oregon Public Television each week. While our audiences for prime time general interest programming are substantial, we've

not forgotten our traditional educational target audiences. In partnership with Oregon's Community Colleges, we offer extensive telecourses and in fact have the highest per capita student viewership of adult telecourses in the nation. Our in-school video services, children's programming and prime time all add up to over 6,000 hours of television and slightly more of radio broadcasts every year. From science and nature to news and public affairs, Oregon Public Broadcasting is a lively, dynamic television choice. All of this growth and increase of our services has resulted in a severe overcrowding of our physical facilities on front avenue. We first occupied our 56-year-old building in the mid-60s, consolidating offices at Porton State and a cracker-box studio at the transmitter site on Heli Heights. In the mid-70s, the entire building was purchased from Northwestern and cooperated to film

and sound recording company. With mandated consolidation of television production in 1981, staff from Corvallis and Salem overflowed the building into a temporary trailer in the parking lot. Renovation of a portion of the second floor provided limited relief, but now the crowding is worse than ever. One entire department is currently housed in rented space off the premises because of lack of space. The telecommunications world has always been a volatile one and no organization can stand on its achievements. The use of new telecommunication technologies in our state is exploding and demands from our partners and education to meet the needs of business and industry provide great opportunities. To continue to serve all Oregonians with a high quality yet cost-effective public broadcast service, Oregon Public Broadcasting has used its private and corporate funding support for improvements in programs, equipment and system growth.

To advance to our next stage of service to Oregon's business and industry, enhance our general audience schedule, improve local productions, and ensure that the people of Oregon reap the benefits of the new technologies we must relocate to a new and larger facility. This new facility will mean a continuation of our growth, the cost-effective and management efficient use of people and equipment, and the ability to respond to the rapidly growing needs of both public and private sectors. Band-aid repairs to an aging facility never designed for broadcasting are unthinkable. To develop the type of physical plant and the equipment needed we must have helped, help from a legislature, a faithful supporter of public broadcasting, and from Oregon's business, corporate and community leadership, those elements that have made such a big difference in recent years. This unique public-private partnership has paid outstanding dividends. Investing in the next big step in Oregon Public Broadcasting's future will ensure the growth

and continuation of these vital telecommunication dividends for all Oregonians.