OnQ; 2061

I'm here to WQED the broadcast of all the Q magazine is made possible by grants from the whole of the absolute foundation of the Richard King Foundation the McEwen foundation the Pittsburgh foundation the Henry L. Dillon foundation the Jewish Healthcare Foundation and the Grable Foundation corporate. Finding provided UPMC health plan what you always wished your health plan quality choice was to specialist without a referral. For more information. 1 8 8 3 8 3. And by the members of.

Next on Q&A store a home opener at PNC Park today. How does it feel to watch a dream become a reality. Well alas tonight's Monday I want to cue guess Jim Rohr He's president and CEO of PNC Financial Services Group. Talk to roar about the road to PNC Park and ask what it's like. Did lead one of the largest financial service companies in the country. We're also going to take you inside the PNC Park party IQ contributor Gina Horne has fanfare on air. And we're going to do a little container gardening with Rose. That's all tonight so stay with us and look at things differently on cue starts right now here. Following

Karalee And I'm Chris more welcomed on cue today not only marks the beginning of a new era for the Pittsburgh Pirates also marked the loss of a baseball legend Willie Stargell passed away early this morning. How ironic that the book's beloved Hall of Famer would pass away on the same day as the pirates home opener in their new ballpark. Now Willie Stargell was 61. He passed away after suffering a stroke and certainly would have been proud to have been present for this historic day. On cue photographer Paul Roos Yuri was at PNC Park today to capture some of that history on tape. That's right and what would be opening day without the pirate parrot. He was up to his old tricks today playing to a packed house at Hansen park and it certainly was a great day for baseball.

The home team didn't win today but it certainly looks like the fans were having a good time anyway as the pirates took on the Cincinnati Reds. Absolutely there was plenty of excitement and smiling faces. Baseball is definitely back here in Pittsburgh as fans new and old discover pantsuit park crowds cotton candy beer and baseball wonder how many people took off from work today the home opener. We tried what a great way to spend a Monday afternoon at the home opener of Pittsburgh's new home for the pirates. There it is park it will certainly be exciting to watch over the next few months. Certainly will. And now Stacy Smith is with tonight's one on cue guest who happens to be from where else PNC stately girl Chris thank you. Now those three little letters are certainly getting a lot of attention right now but the U.S. is much more than the name on a ballpark. PNC Financial Services Group is not only a corporate giant here in Pittsburgh it is one of the largest diversified financial services companies in the United States. And tonight's Monday one on cue guest James ror the company's

president and chief executive officer a man who also wears many hats. You know what your part is a very important event for our region. It's one of the first of a series of major steps were taken to establish such things roars back he's saying you know what it's not the NC financial services and I say again welcome back to me with it and it's a very very diverse community we really don't have any single segment of the economy would have been the party of a couple of other goals. Well couple of other possibilities. One is to leverage the infrastructure across the globe. So

please welcome our Monday when I'm q guest GM roar president and CEO of the PNC Financial Services Group store thanks so much for joining us tonight on on Q. Hi Stacy great to be with you. What a day it was for you today. Oh it was it was a fabulous day I think for myself but mostly for PNC and for Pittsburgh it was absolutely a great day. Why was a lot of people would wonder why would the company spend so many millions of dollars to have their name attached to a ballpark. But I can give you the answer right now already in this program of on Q In the first five minutes or so we probably mention P and C at least 10 to 15 times. Is that the reason you do this sort of thing. Well as a number of reasons Stacey. You know when you go back in time back in the early 80s when PNC participated with U.S. Steel I was to buy the pirates to keep them in town. And that tradition kept on when we were about to lose them in the 90s. And so we wanted to keep the pirates in town because this is our hometown and it's very very important to have that happen and so

when we really wanted to participate and keep the pirates here one of the ways we could do that was sponsor the sponsor of the stadium there with I mean you can't do that without worrying about your shareholders and. There's estimated to be one and a half billion images a year coming from the stadium itself and so the advertising value alone really helped us. And hopefully if that advertising takes takes all the will be able to fund that very profitably for our shareholders. Well let's talk a little bit about that and make it the make the merge right into your business side of this because you're talking about advertising but PNC has kind of taken a turn in the kind of company that it has been in the past is that not right to some extent yes. Stacey we have a lot of fee income we are more than just a bank although banking is still more than half of our net income we made over half a billion dollars last year in our banking business and we're still very very committed to that in the communities that we're in. But we also have some other businesses like Blackrock which manages over 200 billion dollars of

assets for other people and other institutions and then we have a company and a PSB see that does an enormous amount of back office processing for mutual fund companies. For example if you get a Schwab statement it would be our company B FEC that does that processing accounting and actually send you a statement so we are a diverse financial services company hence the name change. So when we read in the newspaper that you're going to more of a fee based as is your main competitor in this town down the street Mellon you're both going to a more fee based source of revenue by fee based You mean those sorts of things that yes different businesses. You're not just getting to us Jim or at your bank more. No no. Okay. That's right. All right. Now what about the customer at your bank if you if you are you thinking at all of getting out of that side of the business. No we're not really as I said it's more than half of our company really comes from the community bank. And so that you know we have to remain in our remaining very very much committed to that. We've got over 800 branches across our region which stretches all the way from New Jersey and Delaware all the way to a Cincinnati and.

And live in Kentucky what makes P and C what are you in the national rankings now. We would be 11 to 12 and there are a lot of assets and in the top 10 in terms of earnings. All right. Is it is it because the assets because of of the investments that you're managing now or is it because the people in these 800 some branches that put their money into your bank. Well the combination it would be it would be a combination of states you would have about 55 billion dollars worth of deposits from our customers. And then and then we would obviously have assets that we invest in with those deposits but the asset management business is really assets such as mutual funds and trust accounts where we manage other people's assets pension funds where we really manage in addition to Blackrock and PNC advisors we manage about two hundred seventy billion dollars of total assets where we're seeing fees for managing those assets for other people. What made you go into that side of it. I mean what was it when you first joined the Pittsburgh National Bank. They didn't do that much of it right. Where did the

change come. You know the evolution of the evolution goes goes back quite a ways you know Pittsburgh has always been a wealthy city you know with the second largest city in terms of foundation dollars per person because the wealth in Pittsburgh goes back quite a ways. Our first merger was with was with the Provident National Bank in Philadelphia which had a very large trust operation and an asset management business there combined with Pittsburgh National really you know kind of made us larger in that business. Then we bought the Central Trust Company in Cincinnati which had a large trust operation we bought a bank of Delaware which had a large trust operation and the problem bank of the mutual fund processing business through acquisitions we really ended up with a strategic advantage really in a couple of those businesses. Most of these acquisitions have come what within the last 20 years if not 15 of those acquisitions we weren't allowed to acquire a bank outside of our contiguous county area until 1983. All right. So those acquisitions really took place in the in the late 80s when Tom

O'Brian was the CEO. Now let's talk a little bit about that. You joined the bank in 1970 1972 right in 72 almost 30 years ago almost 30 years I'm a Pittsburgher. What did you start off at. A trainee I was a trainee and then when I had the wonderful opportunity to be promoted to assistant secretary My mother was so impressed when I called her and told her that. Well you mention Tom O'Brian. Where did you meet Tom O'Brian and for those of you who don't know Jim roars just succeeded Tom O'Brian in the last year or so as not only President but also CEO of P and yes the time was a group manager back then I think he had maybe five or six people reporting to him and both of us you know moved along career wise in a whole series of different different jobs over the last 30 years and and times and I was probably the happiest guy I have ever ever known as in his retirement. So when did you reach a point where you were starting to help make decisions as to whether

we do or we don't buy this bank where they were going to go this route with our industry. Well that that goes that was really an evolutionary process they see it. I became president of the Pittsburgh bank about 10 years ago and you were I was part of what we called the management committee then we started making joint decisions that a six person management committee then it evolved through different people and organizational structures. And you know until we were seated at the one we have now what do you say this is way off the wall but what do you say to the people who don't like the fact that they have to pay a fee to use at 80 a machine cost. Right to use an A but we have almost a hundred million dollars invested in ATF machines around our franchise and our customers get to use those effectively. Those fees that's part of the plan. All right Will you answer that one right now. A

lot of people held mortgages with PNC. You're getting out of or have gotten out of the mortgage into the business we got out of the mortgage servicing business which is the processing of escrow payments and mortgage payments. And that's the business that was just recently sold. People can still come to the DNC and we still originate mortgages for for individuals and and you know carry them on our books as well so but we just don't service the paper processing part of it. What is down the road for PNC in the media in the immediate future. Give us a little news break here. Well you know we're very pleased with with with how we've done last year at the end over the last five years would change the company quite a lot we've gone from 36 percent fees to 57 percent fees. We've consistently performed for the shareholder and we've taken our return on equity from 17 percent to 22 percent. Now one of the best numbers in the entire industry has is the fee component. And last year we were the number one performing bank stock of all of our peer group. We were up 64 percent last

year and we were very pleased that market's Pennell rough so far this year. But we're we're pretty rolling around pretty close to where we were at the beginning of the year. And I think we want to continue to build the businesses that we have invest in the regional community bank the asset management business the private banking business. And just continue to grow the company. How do you like your new digs not P and C but where your new location is your new headquarters. Well the operations building you know when I first said that is a terrific building you know the way astronaut designed it that the corporation too local to look at their corporation build it for us. It is the largest green building in the United States ever built in terms of being environmentally friendly. Ninety percent of the employees there get direct sunlight. It's really kind of different for us or operational billing Plus is very attractive I think. And the employees love it. I mean we've already seen productivity start to increase and employee satisfaction improving to over there so it's really a great building.

A lot of banks you have acquired a lot of banks. What is the possibility that PNC could be purchased by another one of the major banks in New York or Hong Kong or anywhere else. Well you know those are those things could possibly happen you never really know where the things you want to do is continue to perform for your shareholder which is the best way really to avoid to avoid being taken over. It's the frankly over time it's been the the laggards that have that have been susceptible to being taken over and I think we need to continue to perform as as any company in any business does and in a competitive environment within which we certainly. All right Erin we only have about a minute left. One of the I'm going to call it a perk that comes along with the position that you have is the opportunity to play in things like the AT&T Pebble Beach. It was the old being Crosby golf you had the opportunity to play in that this year. Tell me a little bit about what that was like it was an extraordinary experience I'd never played it before of course and playing Pebble Israel is a real special thing I had it apart and I'm a professional part and I'm Frank noble who fortunately only

made three bogeys in three days which was a lot of help. And we played we played on Sunday which which is when they cut it from 180 to 25 ammeters amateur teams. And as it worked out I got to play in the in the third last group with Tiger Woods. I mean that was an experience beyond belief. Absolutely. It almost was as good as the opening of PNC Park almost. Jim Moore thanks so much for being our guest online today. Great thank you very much you advantage. Well is Mr. or just stated today was the home opener at PNC Park but it was just one of several big events to welcome the city's new ballpark Carol. Well Stacy we've had two exhibition games and the home opener and they all took place by day. Have you seen images of the new Paul Park by night. Well Jeanne Moore hasn't she's the fanfare columnist for The Tribune Review but she's also a non-kook contributor and Jeanne you were there at a nighttime event but obviously was in a ball gang. No it wasn't but the star of that night time event was that's that ballpark. It's gorgeous Carol. It isn't a

stadium doesn't have the bunker feel. It's a ball park. And that view rivals anything in in the whole country in the whole world. Pittsburgh should be proud. This PNC Park is just so beautiful but back to the nighttime event which was a benefit for they were Berto Clemente foundation Kevin McClatchy who is still as he said the youngest team owner of a major league ball team in America co-hosted it with John Briles the CEO and president of high mark. And it was a beautiful inspirational event that netted $200000 for the Roberta Clemente foundation wife. Let's roll to fanfare on air. Carol beautiful.

It's just wonderful to be here with the work that they do. It's just great being a player back in the 70s and being in a park that was you know a compromised facility and now coming to a real ballpark again where it's it's designed specifically for baseball not only for the players but for the fans as well you're back to real grass and look at this magnificent view and in America I don't think so. That's for sure looking forward to that.

This is all I really have been worried about I've probably added a few of you here that have aged me to get this ballpark. Well it's a tremendous opportunity for us to show up our new ballpark and to raise funds for great calls in which we feel like we're broken any foundation that has been established and can help you know to the youth of this movie so this is a tremendous tremendous opportunity both boys interns I want to come home. We always want to come back every year hearing you know really impress is incredible. So witty and I think everyone's really pleased with it. He's here with the side right now in and just the work that the foundation will be doing here in Pittsburgh. It's part of him that's who started the whole thing and now you what use the vehicle to come in and start a foundation and I know he's looking up on us right now is smiling.

That's really something Jane now you had even more news about Roberta Clemente Jr. What was Yes Roberta Clemente is still in baseball Carol. Roberta who JR is now broadcasting all of the Yankee home games in New York. But in Spanish and doing a wonderful job as I understand it. Well his father would be very proud to be. And I have to say you were the most glamorous looking person in a baseball cap I have ever seen. But what I was alluding to earlier is you know I couldn't resist because I was at the home opener that day as well but let's go back to that evening. Yes there was a group of some 400 guests. They were either friends of Kevin McCloud Xis or clients of John Breaux elses and it was a wonderful inspirational evening. But no matter how gorgeous that club is inside no one could

stay in they just all of them wanted to get as much of that stadium as they could. I even sat that evening Carol those seats are wonderfully comfortable and there isn't a bad seat in the house so we have about 30 seconds left I wanted to see more of the places that you covered this week. Oh yeah. Going on and yes after that evening we beam down to the Carnegie and Oakland for the glorious glitzy glamorous preview of light. There is a shot in the foyer of the Carnegie Music Hall. It's gorgeous. Lots of like going on for that wonderful exhibit. We're hoping to get down there to do a story on that. Thank you so much for stopping by. You always bring a dash of glamour to our studio. So good to see you. Thank you Callen thank you for letting me put fanfare on where you go. Well the news from the north shore just keeps coming in Chris Moore is looking ahead to some upcoming on cue reports Chris.

Well Carol we've been telling viewers about the big excitement on the north shore with PNC Park and of course there's the new stadium a stadium but some say the development has really just begun and that's just one of the stories on cue correspondent Michael Bartley is working on for you this week Michael. Chris I think it's fair to say that I'm sure is one big construction zone. Not just because of stadium construction but because of lots of business people are rushing to get in on the action. Tom Crombie is busy cleaning just a few feet from the new PNC Park. He owns the triangle bar in Swiss Faile known for its battleship sandwiches well. Robbie says his battleships will soon arrive on the North Shore strangled to bar restaurant. His foot think the chances of business being good are are astronomical and while smaller businesses rush to get open city planners are concentrating on what to put between the two new stadiums. A 47 million dollar riverfront park complete with outdoor bistros and

bike trails on the North Shore really provides us that unique opportunity as it's not found by a relative by a road system. Yeah so it's a it's a direct access to the waterfront which is something you don't have much of here. It's the future of the North Shore. Tomorrow night on cue and on Thursday night a medical controversy in western Pennsylvania. Should those who take an AIDS test have to reveal their name like people testing for other diseases. The answer's been no Until now the state and the Centers for Disease Control. One thing names will tell you why and why it has so many AIDS activists in Pittsburgh outraged so people fear he had their family near the border they may both find it out and things to leak out. The controversy over confidentiality Thursday night on cue. Imagine a proposed change in those rules. It's quite a

controversy. All right Michael we're looking forward to reports on Tuesday and Thursday night right here on cue. And now a look at what's happening in and around town. Here's tonight's PNC pass community college. Well looks like spring has finally sprung it seems like everything opened up overnight all the flowering trees. Anyway our contributor Doug poster is known for his backyard gardener column in The Post Gazette and tonight Doug shares some unique ideas on container gardening. I

am the backyard gardener. I want to welcome you to my greenhouse. Today we're going to talk about container planting. You might not think you have enough room to grow a garden. You can grow anything in containers. The most important thing is picking the right size container for the right plant. This container right here is about the smallest you would want to use for a tomato plant. Lots of people like to grow tomatoes in containers. Do yourself a favor and use a big container otherwise you'd be watering about every hour. I like to use all sorts of different things for containers and it's fun. I love this old olive oil container. It's started look a little ragged but we just explain that hey it's the rustic look. These old boots these are my favorite gardening boots. But they just got too old. I have filled with soil and every year I love to plant these with impatience. It's certainly my wife's least favorite container. But if we keep it in the back we're OK. My favorite container though is this old copper teapot. It's lasted through four five years of planting. And it just it just looks great. And I'm going to plant it when I planted it every year is pansies. And so we're going to put these pansies in.

Many times these pot plants become root bound. And so we're going to tear those off a little bit before we plant it. You might not like doing that but the plant's going to love you for it. We're also going to team it up here with some Viola's from the pansy family. Great thing about Viola's and pansies is they love the spring weather. The next thing we know about containers is they need to be well drained. This teapot here has holes here and holes drilled on the bottom. Of course these boots can drain from these little holes here and everything else has got drainage holes drilled in the bottom. Don't throw anything away. Anything could be a planter goes to the backyard gardener. Happy to help your garden grow. Now we know we do with our old shoes you can check out Doug's columns on the Internet just log on to dot Post dot com on the column is in the magazine section. Next Monday Doug returns to on cue with a look at tending your perennials. And that's all the time that we have to tend to tonight but we'll be back tomorrow.

Also reminder you have three chances to catch a rebroadcast of weeknights 11:30 weekdays at 12:30. Or you can catch us on the Internet. Just log on to this website that BW broadcast dot com slash television slash WQED and we'll see you back here live tomorrow night to see if you guys can get oh yes I met him and they signed that. WQED the broadcast of all the Q magazine is made possible by grants from the

Homewood Hines and the Evelyn foundation of the Richard King Mellon childish and the McEwen foundation the Pittsburgh foundation the Henry L..