Public Television Hearings

Caller in Rhode Island it would still be a small. Dark corner. Probably. Have several communications one telegram from Mr. Joseph a Bernie president of Communications Workers of America that we will put in the record together with his statement. And we also have a communication here from the Electronic Industries Association. Signed by the crashed executive vice president will be placed in the record. All right so you may proceed. Thank you Mr. Chairman. Mr. Chairman and members of the committee I am and Tony beyond that the elected representatives from the character and that I mean in Washington from the one. And I wish to thank him we have the people of Guam and the government

for the privilege of appearing before this committee. To express our interest and for support of a 1 1 6 0 they public television Act of 1967. Let me begin with a brief description of one and some of the factors that make our educational problems unique. Was the largess of the Marianas Islands is the westernmost territory of the United States discovered by Magellan in 15 21. It was seated in the United States. In 1890 ad as a result of the Spanish-American War. It is located five thousand two hundred miles from San Francisco. 1000 benefits to mouse with Japan and and about 1500 miles from the Philippines. Since the days of Magellan has been the crossroads of the Pacific and is now America's bastion of defense in the western Pacific. And this is a strategic location.

Walter serves as America's showcase of democracy at each of the dead to the bamboo curtain. One main ians have been citizens of the United States since the passage so they are gaining in 1950. Of the 80000 people in Guam 57000 the nonmilitary inhabitants who are comprised of a multitude of ethnic backgrounds and nationality. To the big TO THE BASIC to Morris. There's been added the language ways and mores of the Spanish and since 1898 the American language and way of life. To the years we have also observed the emigrants the customs and the list of the Greek the language of other inhabitants of Western Pacific and the Orient. Not only do have we serve as a cross cultural portal to people of diverse ethnic backgrounds we have also been phase of a transition teacher population rapidly increasing school enrollment and the inadequacy of physical plant and facilities. In addition we need an effective

ego for translating the New Deal risk and perspective by the teacher training teacher learning process into widespread educational practice. We feel certain that Educational Television is one medium to act as this vehicle the new legislation contemplates an amendment to the Communications Act of 1934 which will extend the benefits of educational television to go on is not only proposes a program of especial importance to warm but also provides for a program of vital importance that the educational systems of all our states and territories. Therefore Mr. Chairman as Wal-Mart arrives spokesman in the nation's capital I asked this committee to favor favorably report 1 1 6 0. We all warm are particularly pleased by Section 1 all 5 of the proposed Maisha Wisco rights a long standing in a pretty way including one in the definition of a state. One is not now included under the current educational television facilities legislation.

And is not now eligible to but to participate in the program. The new AG and group of warm Americans from all and all to the Virgin Islands and the Trust Territory of the Pacific and under its coverage and makes the territories fully eligible for assistance. One expects to make full use of the opportunities afforded under the Public Television Act of 1967 as a comedian no use the Federal Communications. Commission is setting aside two channels for use by educational television broadcasting and want. This action were recommended supported unearths by ball governing Guerrero Guam and my south in a continuing series of meetings of the AFCC officials over the past several months. In addition Mr Chairman once Department of Education has recently embarked upon a survey in the study in which more than one hundred twenty four thousand dollars will be devoted to the development of the Learning Resources Center with multimedia

educational services and information banks for all the school systems on this survey will devise a workable and realistic communications system and will also provide in service training to ensure proper use of such material. The use of educational television in these photos in is a was extremely vital. Hey you can see from the foregoing we are interested in four more than the acquisition of an electronic device. We are dedicated to the utilization of educational developments which will extend to the school to the community. Provide a structure with which will expose the people of Guam to a reality which will enable them to overcome their isolation their distance from the Mandan that transient population and enable them to function effectively in an increasingly complex cross-cultural situation. Our success in this venture what a compass and then we would share was a function imported type and the development of other areas with similar problems narrow tax bases

remote location for scoffers mainstream limited then logical resources and learning teaching experience. Indeed these new ad will help us. Well help us to help ourselves in our efforts to force a man line ties the values and aspirations. Mr. Chairman again I wish to take your committee but this courtesy I was adoption of age 11 16 and in particular approach to Section 1 of 5 of the bill. Which will enable Guam and other territories to participate equally with estates and bring the benefits of educational television to all Americans. Thank you. I want to congratulate you for a magnificent statement and I quite agree with you that this could serve as a prototype and certainly as an example of what can be accomplished in some of these remote places. I think we have here the problem of as you pointed out some of. The Virgin Islands Hawaii. I mean after all a quite removed from the mainland of. And.

And there I think they require special attention and at the same time if we can solve their problem this whole mechanism can have a very very far reaching effect. I want to congratulate you again and thank you for coming. Thank you. Our next witness is Mr. Donald McGann president of the Westinghouse Broadcasting Company. Mr McGann is now approaching the witness table with one system but always a pleasure to have you Don and a colleague Joe and. And we look forward to your message. Thank you very much Mr. Chairman. I'm down again I'm chairman and president Westinghouse Broadcasting Company and I genuinely appreciate this opportunity to appear before you and express our views on ES 11:16 the public television act of 1907. Let me state at the outset that group w supports the aims and purposes of this bill.

We believe that President Johnson's message to Congress on February 28 one thousand sixty seven and the report of the Carnegie Commission on educational television clearly articulate the underlying rationale of the bill. On April 15th 1966 I presented my views to the Carnegie Commission and I appear here today to reaffirm our company's support of educational television generally. I'm not sure that any ideas I have will be truly probative of the problems facing educational television the in the United States or the problem of the relationship between commercial television educational television. Nor can I offer any unique suggestions as to how educational television can achieve its potential. Rather I shall attempt to suggest to you some of the experiences of Group W which relate to the ongoing and historic relationships between educational television commercial television and I shall try to analyze S11 60 to point out those areas where the Congress acting through this

committee may be able to augment and modify its structure in a constructive way. John Maynard Keynes the British economist once remarked quote. It is a gross canard to state that education is the income cation. Of the incomprehensible into the ignorant by the incompetent. Because we know the students are far from ignorant. Today the medium of television has the opportunity to arm the incompetent. To make them far more able than ever before. It has the opportunity and potential to change the uncomprehensible and the material that will be understood that will stimulate that will motivate and not at all the least to educate. By using the technique technical and creative innovations developed by television and by fostering new developments to advance the industry. Educational Television can perform what I believe is its most relevant task. It can begin with commercial television and. It can expand beyond the point where commercial television is

circumscribed. It can develop commercial television only touch and describe. Where commercial television describes the boundaries of a subject area of controversy. Educational Television can enter these boundaries with an in-depth survey of the entire department. Professor Paul freind of Harvard Law School. As aptly pointed out that the cardinal sin of our classrooms is one dimensional thinking. All walkin know we're making for glibness of mind that knows the answers without really knowing the questions. Clearly to the ultimate issues. The most meaningful answer may be the question. This is the specific area of responsibility of educational television whether through its role as a general commute community showcase for the unusual the analytical or the forgotten overlooked quality material all through its complimentary instructional for in school and out of education. Of educational television can challenge our citizens and students and cause them to expand their frames of reference. Our

society most certainly will be strengthened. And because commercial television and educational television should supplement each other in serving the public interest convenience in the specialty. I believe the preamble of S1 11 60 should be modified. So the bill will be cited as the Educational Television Act of 1967 and not the public television Act of 1967. Such a change in semantics will reaffirm the educational role about which the Carnegie Commission and President Johnson are concerned. And more importantly will remove the silent innuendo that commercial television has been not been able and should not in the future be concerned. With the enlightened presentation of programming in the public interest. You're in my thoughts with this appearance I re read not only the comments before the Carnegie Commission but also some remarks I delivered to Brandeis University on the subject in 1064. And both of these presentations I concluded with a series of specific recommendations designed to effect to aid a closer relationship between the commercial and the educational operations to them

due to enhancement. I would like with your permission to repeat some highlights of these proposals and relate them to the specific provisions of best 11 60 because I believe they are equal relevance and even greater idiocies today. They fall into two principal categories covering an exchange of ideas and techniques and an exchange of personnel. First ideas and techniques. A certain amount of responsibility for the quality gap which separates educational and commercial broadcasting. Springs from a lack of funds for educational broadcasting. And therefore pleased to see the expanded support expanded support in Taiwan a vast eleven sixty one the construction of educational television facilities which was begun by the efforts of this subcommittee in the television of sillies act 1062. I believe that 10 1/2 million dollars authorized by the school 68 would rate your comment to thirty two million dollars already provided for matching grants through matching grants. However a secretary Gardner told you on April 11. Quote The changes

in greedy and that makes for excellence in all media is talented people unquote. And more money for more and better physical plants will not bring talented people to educational television. What is crucial is for the management of the medium to define its rules and their management philosophy. So that the project criteria and guidelines of the record can be stopped. We should not see the end of all educational television stations our production facilities pursue the same directions establish the same goals or operate under the same philosophy. We would however anticipate that each of them as the functional unit would establish a charted course of conduct an operation. Educational Television must establish an overall context into which its programming fits and through which it realizes purposes. Through the establishment of the purposes a TV can create a consistency. And the audience it seeks to reach will know its programming that will be of interest to them. The commercial free face of the television industry has refined

this principle in a substantial way and has assumed a certain character or image as a result. I believe however that educational television tend to project no image specifically. It is principally viewed by those who already are being educated as a part of a classroom programme or by well educated viewers who seek programmes of specific appeal. In my opinion neither of these audiences is imbued with a loyalty to the medium or to the concept. In view of the great number who fall outside of these classifications. It reaches only a minute portion of the total population who could be truly educated by television. This failing to look eliminates the crucial importance and possible weakness of title to Section G subsection 1 and 2 and Title 3 of s 11 60. Title 3 authorizes the secretary of Health Education and Welfare to conduct a study of instructional television including its relationship to educational television broadcasting and title to G1 and to set forth the purposes and

activities of the proposed new corporation. In need the title is the language which directs the cooperation of the secretary to develop a raise on debt or a charted course in relationship to the various communities to be served. I'm not suggesting again a single monolithic program pattern or a unified treatment of materials for all educational television stations. What I am directing your attention to is the lack of a general national policy. Of how educational television should approach its task and the need of a stabber Singh priorities of time and emphasis for in-school usage for general audience programmes and more limited and directed cultural presentations. I submit that none of the 20 million dollars authorized by the present bill or any further appropriations are authorizations will have the optimum chance of achieving the end sought unless people working in Educational Television these talented people to whom Secretary Gardner So correctly call your attention are furnished with a blueprint setting forth the various goals and objectives pre-TV. After the

community is defined at the audience is demographically analyzed and after relative priorities are established then the full impact of money and people can be most effectively brought to bear. Says they are not intended to compete but rather to complement each other. There is no reason why commercial broadcasters and their educational counterparts cannot meet on a regular basis to discuss programming techniques creative programming ideas or productions in the same manner engineering people can meet on an ongoing consultative basis relating to the technical and constructive procedures. Moreover commercial television should be encouraged to render some of the private support both financially and physically that can supplement the proposed government funds Group W has longstanding commitment to such support for educational broadcasting as evidence in part by our donation of a commercial FM station in Philadelphia to the Board of Education and later to the Oregon State Board of Higher Education. Our favorable lease for tenant space about on our television transmitter in Boston to WGBH TV.

I don't nation of Tarren FM facilities in Pittsburgh to WQED and many more I described in my presentation before the subcommittee some years ago in connection with the early of facilities bill. What document what were commercial documentary television or radio programs undertaken to explore local problems. A complementary effort could be undertaken by the educational outlet in the same market to explore aspects of the problem in greater depth in this manner to operations within the JIT real sense we significantly adding to each other's impact. With commercial stations present programming. What's the cultural intellectual appetite of the audience. Educational stations have a prime opportunity to seize upon this enhanced interest and to produce coordinated programming in a concert as consequential result. Rather more an exchange of programs should exist on a regular continuing basis. Group W has exchange educational programmes it has produced and broadcast of its facilities with the TV outlets in its communities. In the same manner we just concluded a five year partnership with the National Educational Television Network and educational networks of

Canada England Australia during which were produced a series of Intel documentaries. These programs were available for distribution both of the Group W stations and to the educational stations affiliated with the ne t. I see no reason why such a partnership should not be undertaken at several levels. First in local communities too between the national commercial networks and group owners of television radio stations on the one hand and anything any TV and educational production centers proposed by the Carnegie Commission on the other. Any such exchange program should have substantial benefit for them to the public audience and greater impact of the subject material on the national community. Man erupt at this point do you see anything in the bill that prohibits this. No sir I do not. I think however that then there needs to be a stimulation of this. I think he's been encouraging it. Even an injunction if you will. Because we all tend to be quite insular in our own productive and creative efforts. But when you say that that would be the responsibility of the people who are chosen to constitute this corporation Yes or to make that contact and to make sure that we do

have this cooperative effort. I agree with you 100 percent. I think of the legislative record they'll get indicate the legislative intent behind the original bill and be reinforced in this particular you would spell it out in the report within reason yourself. Yes. The type of cooperation and coordination I'm suggesting should be specifically promoted encouraged by explicit language and second title to Section G2. And although Chairman Hyde of the FCC in his testimony here said the bill is clear on this point. I must respectfully urge the subcommittee and staff to add language of specificity that will leave no question of the manifest intention of Congress. Next I'm gratified to see one of our suggestions the Carnegie Commission incorporated in a modified form in title to Section d to d. This provision empowers the cooperation to establish a library in archives of noncommercial educational television or radio programs and related material. The only flaw I can find with the section is that it again fails to recognize the need and desirability. Of drawing upon the results as available in the commercial realm. I believe the

educational process in the future will be significantly reliant upon the use of audio and video materials produced in the past. Because the commercial broadcasters have the greatest bulk of X that material. I believe Title 2 should authorize the corporation to establish the archives with the greatest possible reservoir materials including those available from commercial sauces which I am sure will be more than willing to contribute to such an important task and certainly what my company would be willing to undertake and support Harvey. And his testimony against Senate secretary Gardner made the crucial comment that the intrinsic merit of educational television subject matter will not outweigh any amateurism in production. To hold audience he said. Educational Television much must approach the production standards established by commercial TV to reach its a past the standards of excellence established by commercial television Educational Television must become a crucible in which personnel can be trained and developed. The establishment of a trainee exchange program would assist in this regard

personnel at all of its administrative technical and creative could be exchanged between ATV facilities commercial television facilities and even foreign television operations. They should also be across pollen ization with the cinema arts in the theatre. Group W's in truck company training programme and vision the exposure of qualified people to several training assignments. And so too would be in. And so too would an interdisciplinary relationship aid in the development of training creativity oriented personnel. I do expect expressly adopt this route suggestion which is related to Point 9 of the programme for action of the county commission. I believe the title to Section G to age should be modified and applicable. While programs have persisted our problems have persisted and solutions are still lacking in the years to come. The needs which educational television satisfy will become crucial. I believe that asked 11 60 frames a sound concept and has seen the effectiveness of educational television in meeting these needs. The cooperation as formulated would provide a private non-governmental entity

to insulate educational television of any interference of a programming by the government. Unlike some you heard from I believe the corporation can provide that information. I don't believe that 15 leading leading citizens appointed by the president confirmed by the Senate and eminent in education cultural and civic affairs of the arts including radio and television and selected to provide broad representation of the various regions of the country various professions and occupations and various levels of talents and expressions appropriate to the functions and responsibility of the corporation could involve themselves in a governmental propaganda or agency. Political activity is expressly forbidden. But the corporation entitled to and I believe your eminent chairman is stated to be rather strange to assume that the president I States would appoint rascals to the board of directors of this corporation. I believe that clear manifestations of congressional intent both in the legislative history being created by these hearings and by the debates of both the House of Representatives in the Senate should contain appropriate directives to the corporation to conduct their actions and establish such standards

for their staffs that will preserve the autonomy and independence of all the TV stations. I believe the president was wise to leave the long term financing arrangements for future considerations. Experienced by the cooperation after the first year of administration administering the new program will provide a better framework within which to suggest it to suggest the parameters of the permanent financial structure. My own view leads me to project that the excise tax suggested by the Carnegie cooperation with a cost saving rebate plan of the Ford Foundation will both prove to be undesirable. Rather a periodic periodic perhaps try annual appropriation by Congress out of the general tax funds. It divides along will provide the needed longevity flexibility and continuity of the TV along with an absolutely proper and desirable congressional assistance and review. Educational Television must increasingly recognize its responsibility to educate to instruct to enrich but to do this in a creative and even showman like me.

I believe this can be done in a feasible and yet pragmatic approach which emphasizes a set of clearly delineated guidelines and the judicious use of monetary and physical systems from both government and private sectors there for urging a careful and favorable consideration of Senate bill 11 6. Wouldn't you say. And again on that. The true integrity of education. And back by that I mean. The ability of a man to think as he likes and say what he thinks. And to be enlightened in all phases of a subject or a problem. Depends more upon the quality of the individuals who are assigned the task of promoting this rather than the language that you write in the bill. I think you have existing right now in this country the largest expenditure is not history for education. It's going to elementary levels going to secondary levels going to the Legion post graduate levels some cases the funds are being used in both private and public institutions.

And I don't see any particular impingement resulting by virtue of the Arjen of phones. I want to compliment you for what I consider to be a very well thought out statement. Much of what you say I think should be spelled out in the. In the language of the report to make sure as to the intent of Congress. I quite agree with you that. Both commercial and educational television or public television by whatever name you call it. Should. Complement one another. And that they can live and flourish in the same community to the betterment of people and I think that one will inspire the other to perform in better quality. And. Whether or not we can write some of the guidelines that you speak of in the language of the bill itself because we will study. But by and large I agree with the philosophy that you've expressed here today and I want to thank you for coming

at you Mr.. Mr. Raymond D. Hubbard is the general manager of Alabama Educational Television Commission. We've already received your actually aid from your Senate has so I shant add to it because I'm afraid that any embellishment on my part maybe would hurt more than help you because he was very eloquent in introducing you to the committee. We want you to know that you're most welcome. We're very happy to have you and we await with anxiety what you have to tell us. Thank you sir Mr. Chairman. I submit the statement for the record but will read only excerpts Without objection so ordered. My name is Raymond Hubbard general manager of the Alabama Educational Television Commission and I am I believe one of the few representatives to appear of those proposed to be

on the receiving end of this legislation. First may I thank Senator John Sparkman for his kind introduction and may I also express Alabama's gratitude for all the congressional pioneering and confidence that has heretofore primed America's ATV pump including the contributions of former Alabama Representative Kenneth Roberts. All of which efforts and vision have brought us to our present state of a more complete realization. Furthermore Alabama is appreciative of this committee's keen interest and encouragement for its alert chairman SENATOR PASTORE and chairman Senator Magnussen those writers of the proposed legislation and all others involved in its consideration. Thank you very much indeed. We in Alabama endorse this bill and the job it proposes to do. We are confident that it is basically sound and will lead the way to unlimited future. If Alabama's very similar plan can be considered a criteria the goals in this bill are broadly

defined and momentum has been established. The scope of potential service is so vast that it behooves us all to set our sights high and think big. As our horizons are raised we can see communications keeping pace with the population explosion form and progress is in direct proportion to the effectiveness of these human relationships. And this in turn depends on the facility of his communications. A TV has a large part of this responsibility as it endeavors to meet the challenge and it is doing so with considerable success. They ask 60 bill carries out the plan of the Carnegie report and can well be a milestone in America's contribution to human had a communication. Generally speaking the overall outline of the proposed legislation would establish a system similar in many ways to that of the state of Alabama which has been in successful operations into 1953. Our experience with such a

democratic structure testifies to such a plan. Being a monument and ineffective ineffectiveness and practicability our state network was the first TV state network system and is yet the nation's largest completely state owned simulcast ing network. Our seventh station is nearing completion with the eighth in the advanced planning stage and the ninth coming up for legislative consideration we now have approximately 90 percent coverage of the state's population. With the addition of the three prospected stations we will have practically 100 percent coverage of Alabama. This network system is owned and operated by the Alabama Educational Television Commission. The programming of this network is by contract between the Alabama Educational Television Commission and the five delegated agencies all bring University the University of Alabama State Department of Education Huntsville City Schools and the Birmingham area Educational Television Association. Two additional agencies are under contract

to become a part of the state's network operations as soon as Alabama college and the Mobi of board of school commissioners are equipped and capable of producing programs they will assume their programming responsibilities. Such a large but closely coordinated and cooperative set up makes for a representative effective and resourceful programming service with a broad democratic base of participation. I want you for a question at this point. Yes or what has been your experience in as much of this he stayed on and with reference to this subject that we have discussed from time to time on the question of non interference with programming. This contracting that the Television Commission makes with these several programming agencies is one permitting reasonable talk or see on their part. We have a they understand that we all have to work under the controls of the Federal Communication Commission but at no time have we ever. Has the commission

in the state of Alabama interfered in any way with the program. Who appoints the members of the commission. The commission are appointed by the governor and confirmed by the State Senate on overlap you will find that the fact that the chief executive of the state appoints these commission is that they appear to be beholden to any political Parag. No sir they are appointed on a 10 year membership to the commission overlapping so that no particular governor has that control. And would you say would you agree who is May that the integrity of what they do depends upon the integrity and the character of the individual chosen. That is not only true but it's been our experience that there have been very high caliber people appointed to this commission and they have conducted it as a public service. Thank you very much. Each source contributes to the simultaneous whole making for a more rounded and complete by

the phenomenal growth and development of a TV in Alabama can be interpreted in the light of growing demand for its service. It's proven worth creates new appreciations and new requests for assistance. Many organizations institutions have proposed plans for ATV support and help with their work program interconnecting hospital and clinic services. Tying together state governmental services demonstrating for professional conferences and conventions and others are but a few. Another of the contributing factors of the TV success in Alabama has been the close cooperation between commercial television and educational television. Complete harmony and mutual helpfulness have created an example or situation. The combination of understanding and cooperation between us brings about what can well be called Total television service. Provisions of aesthetic Leben 68 can immediately improve Alabama TV service and the following listed suggestions are but a few of what could be done over its

unique and large network improved in ample quality programmes of local interest and importance made possible by additional personnel and equipment. The contribution of at least one 30 minute programme per week of national significance for national consumption either in the area of culture news or sports. Thirdly local culture and informational programmes for the educationally retarded at an intelligible level by a specially trained personnel which are scarce and expensive. A fourth forward across the board quality caliber of personnel in every category than directs you again on that subsection 3 Give us an example of the kind of a program that day. Well the first and order to be able to fully appreciate the cultural plan of a must learn our must know how to read and write. And we can become very basic there in which we have already done we've done a considerable job in literacy and I have

more to say about that later on. All right I didn't mean to anticipate you but I was very much interested in and in this matter of retarded. Children. This is a charge on any public service psis public television and we take it indeed very seriously. If I have the manager of the very medium area Educational Television Association studio was asked to list their needs for a complete studio complement of equipment and what they would do with it if they had it. It would be well to bear in mind this production center produces one third of the 40 hours per week programming for our state network and this on approximately fifty six thousand dollars per year where an average situation in the USA would require six to eight times that much. No one has told them it was an impossible situation and that it couldn't be done so with dedication and sacrifice and determination they do it. Now I'll read the preface there but

not read all of the things they're listing in the Birmingham area Educational Television Association studio was put into operation in 1955. Every major piece of equipment in operation at this time was in use at that time and most of it was second hand than. The total space for our operations does not exceed twenty five hundred feet. In this particular operation that includes studio office storage conference librarian etc.. Ordinarily that much space would be needed for office space along. Now I am going. I'm not going to read the list of housing and equipment needs as listed but will comment on programming possibilities which is at the bottom of the next page. A few of the programs of information and training which could result or be improved from the use of it or mention equipment. Our. Nurses training complete almost bought training wear it where it be in a private whether it be in a private home or in a hospital a

remote unit could effectively supply the learning source. Special history programs and lessons driver training on the spot lessons museum art presentations with color. When the true meaning of art can be perceived as special biology lesson civic events of the state industrial programs originating from the factories farming programs including forestry special interest groups such as the Archaeological Society adult literacy lessons preschool lessons in Art english and helping this high school athletic event family participation for togetherness program on programs to watch. How do you get the most for your dollar when you buy groceries. How do you borrow money to improve your home. How do you prepare your child to begin school in the first grade. Basic homemaking family hygiene local government county city state now in. Learning. Training and the upgrading process we go from the known to the unknown. This

applies equally well to our cultural television programs. From this point of view the lower and intermediary levels of cultural programs which might be called a bridging or ladder programs could be being neglected or at least receiving too little emphasis. ATV has never based its appeal on mass coverage but if it is to serve the whole population and warrant public funds it must include some program fair on the different levels of cultural appeal as a contribution to the cultural growth of the nation. This area of programming needs funds for a definite priming ability. After all ATV has considerable responsibility in helping upgrade our totals and other legit shouldn't be a snobbish effort. That's right it should serve the people they're paying for. That's right. For purposes of bull working the assurance of a TV is acceptance and worthiness of support as well as justification for the continuation of federal appropriations because of where the use of previous federal grants the following

quotes excerpts and descriptions are submitted. And I will only read these two here. The balance of it I will not. It's all in the record. Yes under a special federal grant Florent State College surveyed the serious literacy situation in Alabama. The federal the Federated women's clubs of Alabama sponsored a project for alleviating the problem. The Alabama TV network worked with this project by broadcasting a network prepared series of lessons as prepared by the University of Alabama extending throughout the school year. But this program was repeated every year for several years to good effect and good results have rewarded this major effort. I don't ordinarily embarrassed to admit their inability to read or write. Founding courage meant in learning to read by the TV. Many citizens improve their economic status because of this the TV circus. One instructor Matty Powell was so successful

and so much appreciated that a local commercial radio station broadcast all day long one day in her honor and receive many gifts for her on that day called Mattie Powell day. From all over the universe they are where they formerly conducted a campus freshman English noncredit course for those needing remedial work in English. This course is no longer needed and has been discontinued because of any TV series. Auburn University has been providing for high school seniors throughout the state on fundamental requirements for freshman English for quick. I will not read the next. But I submit that for your consideration. Thank you very very much and thank the committee I assure you this mist. Of that committee will read. Very carefully

everything that you have there. Written in your. Script there. One particular incident there are revelation really that you will be interested in I know and we were conducting a ham operators course and we had a cerebral palsy citizen who was learning the code and he was taking this where there's feet and toes. This is an extreme situation but it shows to what limits citizens will go to learn. Let's ride down today you've had tremendous experience and expertise in this field and we appreciate very much your suggestions. And your presentation as a whole. We want to thank you very much for coming. Like. Robert bias president of dro deep cooperation.

Mr Bice when he was now approaching the witness stand. Along with one of system. Going to what used to appear in this morning including some other John spar care that I missed by the castle and I want to tell you that there have been several lighter changes made with the Bible prepared text. I will supply musters up the staff with the revised total. That's fine. Fine thank you. We can take up some of the changes he thought was a. German and members of the Subcommittee on communications. My name is Robert H by Squire and the president and chief executive officer of the Gerald Corp. the Philadelphia Pennsylvania. This with great pleasure and with gratitude for the opportunity to do so that appear before you today. To encourage you

to adopt the concept of public television and the broad provisions of S11 16 of the public television Act of 1967. I believe that the experience and thinking acquired in the development and extension of educational and instructional television in the home in the classrooms of our nation may be of assistance to you in this important undertaking. It may be helpful to describe briefly my company's present position in the communications field. The General Corporation a publicly held company is the nation's largest manufacturer of equipment for community antenna television sets. And supplies the overwhelming majority of the country's CATV system operators. Whether all or part. Of equipment for community systems television systems and supplies operators with their requirements pension market in the communities that we presently serve exceed 200 miles from home. They're also a

leading manufacturer supplier of equipment and systems for educational and instructional television. Having been a pioneer. In the development of closed circuit educational television sets for example. Gerald recently quit they statewide closed circuit television system for the schools of the state of Delaware. We have designed transmitting and receiving equipment for use in the twenty five hundred mega cycle ATV frequency band. Recently authorized by the FCC for use in the instructional television service area. A good example of this commitment and back to the contract which you were just awarded the design. A good example excuse and a good example are this commitment and that is the contract with your guest the board of the design and requests a twenty five hundred mega cycle instructional TV system for one hundred thirty five Boston parochial schools. Our master and fan and close circuit TV Whitman for schools hospitals hotels and

CATV systems and the microwave transmitters and receivers plus associated model flex equipment. All have real application to the future of educational television. And to the concept of public television. I'm certain that you gentlemen are aware of the method of operation of a cable system. And in this regard rather than take the subcommittee's time to describe a typical operation I will be pleased to answer any questions which you may have after my stay. Briefly a CATV system provides television broadcast signals by a coaxial cable to subscribers who pay small monthly charge therefore. Cable significantly improves the quality television picture particularly in color. And provides the viewer with many additional programming choices. The CATV industry presently operates approximately seventeen hundred and sixty five systems serving three million homes. With a total viewing population of some nine point nine million people. And was

recently described by the FCC and I quote as developing into a significant force and communication on its own merits. As an owner an operator of systems. And a manufacturer of educational television equipment. Jerald has become acutely aware that it is in the public interest as well as on air and their own private interest. Doing parodies the growth and development of noncommercial educational television broadcast throughout the country. Our system as well as those of others have been endeavoring to fill a television and educational vacuum in many communities and towns. By bringing to people in outlying areas and indeed in metropolitan areas educational programming from distant nearby stations which they cannot normally receive on their television sets. CA TV subscribers are now being brought to an increasingly broad range of cultural and I'd.