Series
Enterprise
Episode
Tailspin
Producing Organization
KERA
Contributing Organization
The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia (Athens, Georgia)
AAPB ID
cpb-aacip-526-xd0qr4q11x
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Description
Episode Description
"This half-hour documentary chronicles the efforts of Braniff's chief executive, Howard Putnam as he tries desperately--but unsuccessfully--to save his billion-dollar company from bankruptcy. KERA's cameras followed Braniff executives for months, capturing the dramatic steps leading up to the announcement by an emotional Putnam that the airline had ceased operation and filed for bankruptcy. "The program captures history-making events. KERA'S cameras were there as the Braniff board made the decision to cut fares, sell off South American operations, cut salaries in half and launch an appealing advertising campaign. The campaign made Putnam a local celebrity but it didn't help turn the airline around."--1983 Peabody Awards entry form.
Broadcast Date
1983-01-06
Asset type
Episode
Media type
Moving Image
Duration
00:28:45.691
Embed Code
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Credits
Producing Organization: KERA
AAPB Contributor Holdings
The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia
Identifier: cpb-aacip-803bdc6ffb0 (Filename)
Format: U-matic
Duration: 0:30:00
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Citations
Chicago: “Enterprise; Tailspin,” 1983-01-06, The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC, accessed June 26, 2022, http://americanarchive.org/catalog/cpb-aacip-526-xd0qr4q11x.
MLA: “Enterprise; Tailspin.” 1983-01-06. The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Web. June 26, 2022. <http://americanarchive.org/catalog/cpb-aacip-526-xd0qr4q11x>.
APA: Enterprise; Tailspin. Boston, MA: The Walter J. Brown Media Archives & Peabody Awards Collection at the University of Georgia, American Archive of Public Broadcasting (GBH and the Library of Congress), Boston, MA and Washington, DC. Retrieved from http://americanarchive.org/catalog/cpb-aacip-526-xd0qr4q11x